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Home » Bezos-Musk Rivalry: From E-Commerce to Space Over 20 Years

Bezos and Musk: A Twenty Year Feud From Online Retail to Space

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Jeff Bezos

Under the hood of the commercial space boom sits a personal quarrel now in its third decade. Jeff Bezos and Elon Musk, repeatedly trading the title of world’s richest person, have feuded publicly since a reportedly tense 2004 dinner, a running battle Business Insider charted in a timeline of the two billionaires’ relationship. Their companies, Blue Origin and SpaceX, were both pre-launch startups then. The rivalry survived anyway.

The dinner that started it

By 2004, Bezos had taken Amazon public but was years from Prime, streaming or Amazon Web Services, while Musk had banked roughly $160 million from the PayPal sale, having earlier sold Zip2 to Compaq for about $300 million, and had put the money into SpaceX, founded in 2002. Bezos had started Blue Origin in 2000, telling the Miami Herald as a 1982 high school valedictorian that he meant to build space colonies for millions. When the two met over their reusable rocket plans, the evening went badly. “I actually did my best to give good advice, which he largely ignored”, Musk later said, according to Christian Davenport’s book The Space Barons. In 2021 Musk saw a photo possibly from that dinner and tweeted, “Wow, hard to believe that was 17 years ago!”

Launchpads and patents

The technical reality turned petty fast. In 2013, SpaceX sought exclusive rights to a NASA launchpad; Blue Origin, joining with United Launch Alliance, formally protested, and Bezos proposed opening the pad “into a commercial spaceport available to all launch companies”. Musk branded the move a “phony blocking tactic” and told Space News that Blue Origin had “not yet succeeded in creating a reliable suborbital spacecraft, despite spending over 10 years in development”. Then came the kicker: “Frankly, I think we are more likely to discover unicorns dancing in the flame duct”, he added. SpaceX got the pad. The next year Blue Origin won a patent on drone ship landings; SpaceX petitioned, calling the science “old hat”, a judge agreed, and Blue Origin withdrew most of its claims.

Talent wars and Twitter jabs

Musk accused his rival of poaching. “Blue Origin does these surgical strikes on specialized talent offering like double their salaries”, he told biographer Ashlee Vance, adding, “I think it’s unnecessary and a bit rude.” SpaceX even installed an email filter for the words “blue” and “origin”. Asked about Bezos by the BBC in 2016, Musk replied, “Jeff who?” After Blue Origin landed New Shepard in 2015, Bezos called it “the rarest of beasts”, and Musk noted SpaceX had done it three years earlier; each needled the other when Falcon 9 landed weeks later. Musk twice labeled Bezos a “copycat”, over Amazon’s satellite internet plan and its Zoox acquisition, and mocked the Blue Moon lunar lander unveiling in 2019: “Putting the word ‘Blue’ on a ball is questionable branding”, he tweeted.

Bezos fights quieter. He has called the Mars goal “un-motivating” and aimed at Musk’s dream directly in 2019: “Go live on the top of Mount Everest for a year first and see if you like it, because it’s a garden paradise compared to Mars”, he said. His Blue Moon presentation included a slide on Mars titled “FAR, FAR AWAY.”

The contract that crowned it

In 2020 NASA brought both companies, plus Dynetics, into a ten-month design contest for Artemis lunar landers, the first crewed lunar missions since Apollo 17 in 1972. Musk, seven years younger, told The New York Times that “the amount of years he has left is not enough”, while praising Bezos’s persistence. That same year he called Amazon a monopoly and demanded its breakup over a refused lockdown book, which Amazon told Business Insider was pulled in error. Yet when SpaceX’s Starship prototype exploded on landing in December 2020, Bezos offered rare praise: “Anybody who knows how hard this stuff is is impressed by today’s Starship test”, he wrote. The goodwill lasted until April 2021, when NASA made SpaceX the sole winner of the $2.9 billion crewed lunar lander contract, and Blue Origin’s fury, as the timeline’s capture cuts off, had only just begun.

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